UTM Campaign URL Builder

UTM Campaign URL Builder

Local Processing

Build trackable marketing campaign URLs with utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

How It Works & Processing Standards

Build trackable marketing campaign URLs with utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Tool processing runs in your browser. If you create a calculator or conversion share link, its values are included in the URL. See the privacy policy for account, analytics and advertising data.

Current Limits

  • Maximum input length: 100,000 characters

Give each newsletter, social post or ad its own UTM to see where visits came from. Values are URL-encoded and existing query parameters are kept.

What You Can Do

Three core fields
source (where), medium (how), campaign (which campaign).
Two optional fields
term (keyword) and content (ad or link variant).

How to Use UTM Campaign URL Builder

  1. 1
    Enter the URLThe page you are linking to.
  2. 2
    Enter UTM valuesFill in source, medium, campaign and so on.
  3. 3
    Copy the linkUse it in posts or ads.

Examples

Newsletter link
Input: https://example.com/page, newsletter / email / spring
Result: https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring

Common Use Cases

  • Separating results from newsletters and social posts
  • Comparing traffic by ad creative

Frequently Asked Questions (FAQ)

Can I mix upper case?

Analytics tools count Email and email as different values. Agree on lower case as a team.

Have feedback or ideas for this tool? Suggest & Inquire →