Ad & Marketing Metrics

Ad & Marketing Metrics

Local Processing

Calculate CTR, conversion rate, CPM, ROAS and ROI.

How It Works & Processing Standards

Enter values above to calculate results automatically. Check each input field for guidance and units.

Example: Clicks Count = 50, Impressions Count = 1000 → 5

Tool processing runs in your browser. If you create a calculator or conversion share link, its values are included in the URL. See the privacy policy for account, analytics and advertising data.

Five metrics you use in marketing reports. Choose one under "Calculation" and only the needed fields appear.

What You Can Do

CTR
clicks ÷ impressions × 100
Conversion rate
conversions ÷ visits × 100
CPM
ad spend ÷ impressions × 1,000
ROAS
revenue ÷ ad spend × 100
ROI
(amount returned − amount invested) ÷ amount invested × 100

How to Use Ad & Marketing Metrics

  1. 1
    Choose a metricPick the metric you need.
  2. 2
    Enter numbersCopy impressions, clicks, spend and revenue from your ad dashboard.
  3. 3
    Read the resultCPM is an amount; the others are percentages.

Examples

320 clicks from 16,000 impressions
Input: Clicks 320, impressions 16,000
Result: 2%
4.5M revenue on 1.5M spend
Input: Revenue 4,500,000, spend 1,500,000
Result: 300%
240,000 for 80,000 impressions
Input: Spend 240,000, impressions 80,000
Result: 3,000

Common Use Cases

  • Comparing campaigns and creatives on the same basis
  • Checking whether ad revenue clears break-even
  • Double-checking monthly marketing report figures

Frequently Asked Questions (FAQ)

How are ROAS and ROI different?

ROAS is revenue per ad spend; ROI is net profit per investment. A 300% ROAS can still lose money after costs and fees.

What unit is CPM?

The currency of your ad spend, per 1,000 impressions.

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